Ecodesign of a product (whether a good or a service) aims to reduce its environmental impact as much as possible. This involves an analysis of the product’s entire lifecycle, from the supply of raw materials, through its distribution and marketing up to recycling at the end of its lifespan.
The designer, above all, works with the user in mind. This starts with analysing a market or a need to be filled to subsequently go on to define usage scenarios, and then, and only then, focus on the technical, human and financial development which will shape the product, its prototype, and its method of production, distribution and sale.
With ecodesign, the designer will go outside the boundaries of matters of technology, usage and marketing to take a new look at the product’s value and functionality. The ecodesigner then puts this research into practice by developing a product with sustainable properties, that is robust and therefore has a long lifecycle, which does not follow trends, which is adaptable and can be repaired when necessary. The idea is to have a production with the smallest possible ecological footprint. In some cases, the designer may replace the development of a good (a material product) with a service (immaterial product). This last stage is called the economy of functionality (the example of Cambio: I buy the option of renting a car from a local network rather than buying a car).
MAD Brussels promotes ecodesign through its work as new leverage for creativity in the fashion and design industries, but also as added value for all designers, entrepreneurs, jobseekers, public and economic stakeholders, students or lecturers or any other stakeholder who wants to devise a solution to the current challenges for the environment and society.
This kit, which was developed by Studio Alvin, consists of different visual modules, which can be combined and assembled, both physically and digitally, in order to create posters in the size and shape of your choice. The resulting varied, flexible and participatory communication avoids the waste that is so typical of communication campaigns.
Ecco Freddo drew its inspiration from the “desert refrigerator”. This ceramic product family is used for preserving fruit and vegetables without electricity. The team of young designers (food design, graphic design and industrial design) created a comprehensive tool for raising people’s awareness about an environmentally responsible attitude to food.
A cardboard display, which is easy to assemble and involves some cutting and folding. It is also very easy to transport and store. The Treelogy collective proposes an environmentally responsible option to the energy-consuming sector of the events industry.
A good example of a project that is all about economy of functionality. P-H Wibaut designed a bike lock, which identifies the user with a card and code, which means the lock can be shared in a community (company, village, any other group) on any bike without having to build a structure to which the lock can be attached.