AKIN TO _______means similar to”, “related to”. The brand’s name expresses this close relationship that, in its creators’ minds, should build up between a woman and her garment over time.
The AKIN TO _______ label takes shape as a little metallic plaque concealed inside the garment. Just like our childhood nametags, where we would write our names to find our clothes, each label is destined to be engraved with its owner’s name as a sign of appropriation. The engraving of the nametag marks the passing down of the garment from its creators to its final adoption by the client; it’s the start of a unique story to be spun between the garment and its wearer.