Amelie Du Passage

A creative lunch & talk with Amelie, founder & artistic director of Petite Friture

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12:00 - 14:00

'Creative Lunch' is designed to present creative minds from the fashion and design industry and their career, going from their professional experience to inspiring tips for young creatives.

Have a lunch and share an inspiring moment with Amélie du Passage in our MAD Café. 



Amélie Du Passage — Passionate and deeply involved  — Founder & artistic director of Petite Friture

HEC economics school graduate, Amélie du Passage served as speech writer under Jean-Jacques Aillagon during his time as Minister for Culture, before working for the FIAC Contemporary Art Fair with Martin Bethenod. In 2009, Amélie du Passage, driven by her love for design, took the step of founding the contemporary design producer Petite Friture, of which she is now Artistic Director.

Her childhood instilled in her a love for beauty, for houses brimming with children and bursts of laughter, for the sun setting over the Puys mountains, for tending to her garden.

Now ten years later, the Petite Friture philosophy still holds strong and Amélie du Passage continues to foster her penchant and knack for unusual, bold design, making Petite Friture a much-respected name in the industry.

Petite Friture is more than just a design editor, it is a state of mind. Its ambition: follow its dream of embarking on even wilder journeys.



  • Monday 27 June 2022
  • Doors 12:00 - Start: 12:30 - End: 14:00
  • Free entry
  • Food provided by POP-POT
  • Language: English (Q&A in English and French)
  • Address: MAD, Home of Creators (Place du Nouveau Marché aux Grains 10 - Nieuwe Graanmarkt 10, 1000 Brussels).
VERTIGO - Constance Guisset
HOFF - Mortens & Jonas - Eres headquarters, Paris
WEEKEND - Studio Brichet Ziegler
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