3 times a year, MAD connects young and established designers from the fashion & design industry with professionals in ASK THE EXPERT. Always wanted to know how to set up a better digital strategy? Want to improve your influencer strategy, your e-commerce or your visual identity? Grab your chance and ask an expert!
For this edition of ASK THE EXPERT we will explore the fields of digital strategy and branding. These two experts are ready to answer all your questions.
Julie will give you support on your communication and influence strategy on social networks and your branding and visual identity.
Yahya will give you the keys to a better marketing & digital strategy (target, global approach) and e-commerce strategy (existing solutions, approaches & recommendations).
MEET THE EXPERTS!
Julie Morton–Consultant in digital communication strategy and visual identity.
Trained in international management and digital strategy, Julie now assists SMEs, entrepreneurs and artists to perfect their business model and communication plan. Having started her professional career at MAD, she is well aware of the challenges that entrepreneurs face. As a business coach, she was able to learn all the tricks of the designer trade and even wrote the first MAD Starter Guide. Between conferences, coaching sessions and the organisation of showrooms during fashion weeks, the entrepreneurial spirit hit her hard. In 2018, she launched a new service aimed at helping European labels export to Asian markets, on mainly digital sales platforms. Her career continues and after 5 years of services in various start-ups, she now dedicates herself to the launch of her new creative studio which brings together her digital expertise (branding, visual identity, social networks, communication and influence strategy,...) through coaching in the artistic world, and her passion for electronic music.
Yahya Ennouari- Digital strategy and communication Consultant & Marketing & lead digitalisation Manager at Bellerose.
Yahya started his career working for agencies in Paris: Same Same Agency & Publicis France. He worked on digitalization issues, rethinking digital ecosystems, digital advertising campaigns, product launch strategies for luxury and premium brands (Hermès, Sofitel, Van Cleef & Arpels, Maison Inès de la Fressange,..). In 2018, he joined the European Commission's communication agency as Lead digital strategist. For more than 2 years, Yahya has held the cross-functional position of Interim Marketing Director & Lead digital strategist for Bellerose. His motto : "Consistency over Intensity"!
WHO CAN PARTICIPATE?
Designers from the fashion and design sector based in Brussels with an existing fashion or design brand.
HOW TO PARTICIPATE?
Choose an expert you wish to book an appointment with. It is allowed to book 1 appointment with each expert. However, it is not allowed to book multiple appointments with the same expert.
Fill out THIS FORM if you wish to book an appointment with Julie Morton.
Fill out THIS FORM if you wish to book an appointment with Yahya Ennouari.
In the form you immediately indicate the day and hour of your appointment with the expert. By submitting the form your appointment is immediately booked in the system.
Depending on your choice you will have an appointment with the expert at the chosen day and time either physically at MAD or online.
We will send you a reminder few days before your appointment.