Like every year, the Henry van de Velde Awards of Flanders DC put projects, products and services in the spotlight showing the added value of design from its most varied side. 17 winners were chosen in 7 categories. These are all examples of innovative, qualitative and inspiring design. Among the winners are two Brussels entries we are proud to put in the spotlight.
Corbin Mahieu and Lennart Van den Bossche, of the graphic agency Mahieu & Van den Bossche, were declared the winners for their design of the identity and communication of Pilar, the new culture house of the VUB. Pilar is an artistic lab for young people in Brussels and a place for cross-over inspiration between art and science. The typeface used (Bill from 1950, designed by artist Max Bill) for the Pilar identity is based on the ancient cuneiform script used in temples to transfer knowledge on reading stones. The font also reads like graffiti, a style that in turn suits the young edgy target group of the culture house.
The Brussels company BC Materials, on the other hand, was awarded for their sustainable building materials. By reusing local materials, BC Materials reduces the depletion of rare raw materials. They do this by doing urban mining centrally in the city. As a result, they shorten the chain and reduce transport, which contributes to the greenhouse effect and climate change. They developed three clay products for use in floors, walls and furniture: the Brusseleir, the Brickette and the Kastar.
The Brussels winners of the Henry van de Velde Awards can be seen in the MAD - Home of Creators showcase in Brussels until Friday 12 March.
More information can be found on www.henryvandevelde.be
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