Press & public relations in fashion and design

a seminar with Aurélie De Burbure

09:30 — 12:30

Join MAD for an exciting Fashion & Design PR seminar where we delve into the dynamic world of public relations within these industries. 
This seminar aims to provide young creatives with valuable insights and practical knowledge to navigate the ever-evolving landscape of PR successfully.

Throughout the seminar, we will explore a range of compelling themes that are essential for building a strong PR foundation in the fashion and design sector. We will dive into the importance of PR in the industry, discussing how it can shape brand image, generate buzz, and foster meaningful connections with target audiences.

The seminar will feature in-depth discussions on current trends and challenges in PR, including the impact of social mediathe rise of influencer marketing depending on the product you’re selling and the power of storytelling. Through real-life case studies, we will uncover effective strategies employed by Deburbure PR to captivate audiences and enhance brand reputation. We will also delve into the world of media relations, exploring how to cultivate strong relationships with journalists & key opinion leaders. We will discuss best practices for crafting compelling press releasesorganizing successful fashion presentations, and leveraging collaborations for increased brand exposure.

Furthermore, the seminar will shed light on the emerging landscape of digital fatigue and the renaissance of niche media, offering insights on how brands can adapt their PR strategies to resonate with diverse target audiences. Throughout the seminar, participants will have the opportunity to engage, ask questions. By the end of the seminar, attendees will gain a comprehensive understanding of PR's role in the fashion and design industry, along with practical strategies to create impactful campaigns, build strong media relationships, and develop a unique personal brand in the fashion & design world.



Aurélie De Burbure

She has always been driven by curiosity and creativity, working for over 15 years with high end professionals in a variety of niche markets, from fashion to art and from design to hospitality always bringing an aesthete view and creative value to her clients.She started her PR career in fashion, in agency setting working for Robert Clergerie, Essentiel and Annemie Verbeke as well as in house launching international brand Scotch & Soda on the Belgian market, truly understanding the needs and how to craft a PR strategy of a brand. After she became senior PR manager for Cartier & Fondation Cartier and some other brands of the Richemont Group, gaining a profound experience in the luxury market.

The creation of her own eponymous agency 3 years ago is a natural evolution of De Burbure’s accomplishments and ambitions. Wishing to express something more personal with  De Burbure PR, she develops creative PR strategies tailored to the needs of each brand or concept. Over the years she has grown her network organically among journalists, influencers, and creators in Benelux and on the international market, enabling synergies, which she believes is crucial in the future development of PR. She has worked and still collaborates with brands such as, Fosbury & Sons, Collectible, August Antwerp, Meryll Rogge, D’heygere & Bellerose.



Tuesday 6 June 2023

  • Welcome — 09:30
  • Start of the seminar — 10:00
  • Q&A — 12:00
  • End —12:30

Address:  Place du Nouveau Marché aux Grains 10, 1000 Brussels

Language: English

Price: free, registration is required


Project for Meryll Rogge  © Vadim Kovriga
  © Hans Spooren
  © Aurélie De Burbure
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