Develop the MAD Parcours signage!

MAD Brussels

MAD Brussels is launching an open call for a designer/set designer to create a distinctive and unique signage for the participating stores in the MAD Parcours. This signage aims to highlight the various listed addresses in the city center, showcasing Brussels-based designers in the fashion and design sectors.


From November 14 to 16, 2024, MAD Brussels will showcase the creative essence of Brussels by organizing the MAD Parcours - Downtown Edition. This event aims to promote collaboration between young creators and established businesses, boosting sales in local stores.

The MAD Parcours will be accessible to the public via an interactive map listing the creative addresses in the city center, allowing participants to benefit from mutual promotion and exposure. Approximately one hundred addresses will be featured in this parcours, highlighting the richness and diversity of Brussels' creative talents.



The signage must be:

  • Recognizable for visitors: easily distinguishable so that visitors can readily identify participating stores.

  • Original, durable and reusable: designed for longevity to be used in each edition of the MAD Parcours.

  • Integrated with the MAD Parcours graphic identity: must incorporate the graphic identity of the MAD Parcours, which will be communicated to candidates during the second phase of the jury.


What does this open call offer you?

  • The opportunity to design original and visible signage for a wide audience during one of Brussels' major creative events.

  • The chance to contribute to the visibility and promotion of Brussels' talents in fashion and design.

  • A budget of 10,000 euros, including taxes, will be allocated as a lump sum for the costs of creation, production, and installation.



  • Be a designer based in Brussels.

  • Propose a signage concept that is original, durable, reusable, and consistent with the graphic identity of the MAD Parcours.


Selection procedure 

PHASE 1 : Selection based on application portfolios

  • Submit your CV, portfolio, and a concept proposal in the form of a moodboard by July 21, 2024 (23:59).

  • A jury will evaluate the submitted proposals and select three candidates who meet the criteria of the call to proceed to Phase 2.

PHASE 2 : Selection based on project proposal

  • The 3 candidates selected in Phase 1 will receive a more detailed project briefing and the graphic charter of the MAD Parcours.

  • The three preselected candidates will be invited to visually present their project proposals to the jury on September 5, 2024.

  • From the three candidates, only one finalist will be chosen to develop the project. The two candidates whose proposals were not selected will receive compensation of 500 euros including tax in recognition of their time and effort.



  •  Start of the call for applications: Thursday, June 20, 2024

  • Deadline for submitting your application: Sunday, July 21, 2024 (23:59)

  • Jury selection based on application portfolios: Wednesday, July 24, 2024

  • Announcement of the 3 candidates selected for the second phase: Friday, July 26, 2024

  • Visual presentation of the project before the jury and final selection: September 5, 2024 in the morning

  • MAD Parcours - Downtown Edition: November 14, 15 & 16, 2024


ANY QuestionS? 

For any questions regarding this call for applications, please contact Clara Goblet at the following email address:

Further calls for applications under the MAD Parcours programme will be launched shortly. Stay tuned, and check our call for applications page regularly.