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MAD Fly is a mentoring program that is aimed at starting entrepreneurs who want to grow their business. As your business takes shape and progresses through various stages, important strategic decisions will need to be made. These decisions are often complex and sometimes it is important to get advice and support from independent sources. A good mentor can be invaluable to entrepreneurs, helping to give advice and new insights.
The MAD Fly coaching trajectory will be monitored by the MAD Business team. This program was created with the support of the Ministry of Economy of the Brussels Capital Region.
This individual coaching programme is being offered to 4 Brussels-based companies in the fashion or design sector, with a maximum value of €3,600 including VAT. Together with our expert team, the 4 chosen companies will receive support in setting up their international business development strategy (brand & product positioning, production, distribution strategy, pricing, internationalization, image and communication, collaborations, etc.).
Specifically, the MAD Fly coaching program involves 15 hours of individual coaching spread over 1 year, from 1st of January 2024 to 31st of December 2024. Depending on the type of product your company has to offer, additional activities will be proposed during the course of the program.
Be based in the Brussels Capital Region and have a Belgian VAT number
Be in business for at least 1 year
In fashion: have produced at least 1 collection
In object/textile/industrial/urban/scenography/collectible design: Have produced at least 1 object or 1 commissioned project
Have a development strategy
Have a communication strategy
Have at least 1 point of sale in Belgium or internationally
Finance & Management: draft business plan or financial plan
Product: adequacy of product and marketing
Image: quality of the collections and products presented
Strategy: adequacy of the development and communication strategy
Motivation for the requested support
Sustainable, inclusive and/or innovative character of the project
This call for applications open from 19/10/2023 until 01/12/2023.
PHASE 1 — Selection of applications
Applications for 2024 will be accepted until 1st of December 2023, 22:00 ,after which applications can no longer be accepted.
Following documents are required to be enclosed with the Application Form:
Latest financial balance sheet or financial plan
Most recent lookbook or catalogue
PHASE 2 — Jury
The Jury will be held at MAD on Wednesday 13th of December 2023 – Timeslots TBC
Kick off meeting with experts: TBC
PHASE 3 — Announcement
Announcement of the winners: not later than 15th of December 2023
— Peggy Acke
— T : +32 880 85 66
You can download the application rules below.