Mentoring trajectory to prepare Brussels creatives for international competitions.

MAD, Home Of Creators has developed a new mentoring trajectory to prepare Brussels creatives for participating in International Fashion competitions. Competitions tend to draw attention from the public and social media. Depending on the prestige of the fashion ccontest, the winner can become an instant world star.

Not only do competitions offer opportunities to explore and experiment, they certainly increase visibility and international recognition of designers. 

Do you want to get help with your pitch, presentation and storytelling? Our MAD coach will guide you with feedback, will polish your skills and push you through to the final round of the competition.

This mentoring program is offered to 3 Brussels based designers from the fashion sector. The program consists of 7 individual coaching session of at least 1h30 each. The focus of the mentoring sessions will be determined by MAD and the mentor in concertation with the applicant.





  • Designers in the fashion and design sector based in the Brussels-Capital Region 
  • Have produced at least one collection (master and graduates collection accepted)
  • Innovative, sustainable and/or inclusive nature of the project



Philippe Pourhashemi – Fashion coach, journalist and stylist

A fashion coach, journalist and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris before moving to Scotland to study Foreign Languages. In 2005, he graduated with a PhD in Cultural Studies, looking at young graduates starting their working lives abroad. He has worked as a creative coach for Wallonie-Bruxelles Design/Mode in Brussels and currently advises young designers supported by MAD in Brussels, as well as independent brands. He also writes and styles features for Fucking Young, Contributor, Nu Icons, The Impression and Cap74024. He has sat on several international juries, from the Austrian Fashion Association in Vienna to the Atelier Chardon Savard in Paris, La Cambre Mode[s] in Brussels and the IED Fashioners of the World in Barcelona.



Call for applications open on 27th of June 2022.

If you’re feeling inspired to enter a competition with the help of MAD mentors, please subscribe via the following form before 16th of August 2022.
The jury will be held on 24th August 2022. We will let you know if your profile has been selected afterwards. 

The mentoring program starts at the end of August 2022.



  • Philipe Pourhashemi - Coach, Journalist and Fashion stylist 
  • Dieter Van Den Storm – Creative Director MAD Brussels
  • Peggy Acke  – Business Advisor MAD Brussels



Peggy Acke
T : +32 880 85 66

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In order of priority please select 3 of the followings : Festival mode et photo d’hyères / LVMH Prize / Fashion Clash / Frankfurt style Award / Prix de l'Andam / Le Grand Prix de la création de la ville de Paris / International Woolmark Prize / ITS Contest / Redress Design Award / Global Change Award
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