United Fashion connects fashion forces across Europe through a number of international events. This exchange project between 7 partners from 6 different countries aims to promote entrepreneurial creativity and innovation to enhance business opportunities for European fashion designers. United Fashion is supported by the Creative Europe programme of the European Union.
MAD is the home of many creatives. For this project, it also became the home of Doriane, Maximilian and Karolina. As leading partner of the United Fashion project, MAD opened an incubation program to European fashion designers Doriane Van Overeem (BE), Maximilan Rittler (AU) and Karolina Jurikova (CZ) forming together the “UF Design Studio”.
The incubation program takes place at MAD in Brussels, between April 2020 and March 2021. The temporary studio aims to conduct research and the development of a small, sustainable and affordable fashion collection led by MAD.
Each of them representing their own, strong creative universe, the three designers were selected by their responsible approach, capacity to question the current system and complementary profiles. Together they will be accompanied and supported by a set of well-known experts, such as Veronique Branqhuino, in different fields.
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