(Re)discover our webinars!

Webinar #1 | HOW CAN YOU TURN A CRISIS INTO AN OPPORTUNITY

There's a lot of talk of the current situation being the perfect timing for reimagining your life, your business and your future. But how can you do that when the news changes everyday and when no one really knows what tomorrow will bring? How can you use your sense of purpose, your values and your creativity to weather this storm and come out strong?
With Senta Slingerland

About Senta Slingerland 
Senta Slingerland is the Founder of City.Shapers, a company that brings together creative people shaping our cities, with those wanting to have meaningful impact on culture, as well a Co-founder of inVisible Creatives, a platform that showcases and promotes underrepresented talent in the communication industry. Originally from Brussels, she lives in London where her clients include Accenture Interactive, Metro, adidas, Tech Open Air, Serviceplan, Cannes Lions, Mesa and This Is Beyond. She's the former Director of Brand Strategy for the Cannes Lions International Festival of Creativity.

Webinar #2 | COMMENT COMMUNIQUER SUR LES RÉSEAUX SOCIAUX EN TEMPS DE CRISE

De nombreux propriétaires de petites entreprises ne savent pas comment procéder pour promouvoir leur entreprise et communiquer avec leur public pendant cette période.
Les réseaux sociaux restent un excellent moyen d'atteindre votre public et votre marché. Mais vous devez faire attention à vos messages!
Nous avons invité notre experte en réseaux sociaux, Emilie Duchêne, pour discuter d'idées et de conseils sur l'utilisation des médias sociaux dans le monde d'aujourd'hui.

A propos d'Emilie Duchêne
Maman de trois enfants, passionnée par la mode, l’entrepreneuriat, l’esthétisme et la personnalisation depuis son plus jeune âge. Native de Belgique, son diplôme de styliste en poche à 20 ans, c’est à Paris qu’elle fait ses armes en associant sa fougue créative à des marques telles qu’Isabel Marant, Dior Joaillerie, Christian Dior ou encore Christian Lacroix. Par la suite, elle travaille tour à tour au sein des rédactions du ELLE, de Paris Match, de l’Officiel et participe au lancement de Glamour. De retour à Bruxelles, elle dirige la communication de plusieurs maisons de mode et lance son blog en parallèle. En très peu de temps, elle devient une it girl incontournable en Belgique. 
En 2011, elle donne naissance simultanément à sa première fille et à son entreprise « Thea Jewelry » pour associer sa maternité à l’immortalisation des tournants de vie. Commence alors une aventure sans répit autour d’une ligne de bijoux fins en or et argent dont chaque création est une pièce unique. Aujourd’hui Emilie partage son temps entre sa vie de famille, le développement de Thea Jewelry, devenue une marque omnicanale internationale, son rôle de coach auprès de jeunes entrepreneurs et celui d’ambassadrice de l’ONG belge Memisa.

Comme le reste du monde, la pandémie a plongé les marques dans un état de peur et d'anxiété. A quoi ressemblera “le jour d'après” en branding? Le values-washing sera-t-il le nouveau greenwashing? Faut-il se tourner vers le tout-digital?
Restons humbles: personne n'en a la moindre idée. Thierry vous donnera néanmoins quelques conseils de bon-sens afin d'aider votre marque à affronter cette incertitude avec confiance.

A propos de Thierry Brunfaut
Thierry Brunfaut est directeur créatif et l'un des partenaires fondateurs de Base Design, le réseau international de studios de branding basés à Bruxelles, New York, Genève et Melbourne. Il est l'auteur de la célèbre série des "5–Minute Posters”, professeur, et conférencier en design et branding à travers le monde. Enfin, il important de savoir que, curieusement, Thierry ressemble à la fois à Moby et à Kermit la grenouille.

WEBINAR #4 | HOW TO INCREASE YOUR ONLINE VISIBILITY AND ECOMMERCE SALES

With Maja Malovrh, Head of Ecommerce & Digital at ESSENTIEL Antwerp.

Brands and retailers have been hugely impacted as COVID-19 has spread rapidly throughout the world. As physical stores were forced to close their doors, brands and retailers quickly had to adopt measures to enable online shopping.  For those that have an ecommerce website, and are shifting their focus to drive online sales, there are multiple tactics to employ. Today’s ecommerce webinar will tackle main challenges of running an online shop and getting more out of it. We have invited Maja Malovrh, Head of Ecommerce & Digital at Essentiel Antwerp, to touch on different topics from reaching costumers to minimising returns, from SEO to utilising social media to achieve better results. She will cover some simple, low cost ways of lifting your ecommerce game!

 

WEBINAR #5 | PRICE CALCULATION IN TIMES OF CRISIS FOR FASHION GOODS

With Cathy Becq (PAST TO FUTURE) - Strategic facilitator and business coach;
Raïssa Verhaeghe (RAVER) - Brand strategist for Luxury and Creative Industries;
Peggy Acke (MAD - Home of Creators) - Business Advisor.

With shops being closed for over 6 weeks, you might be thinking of giving huge discounts to get rid of your stock. This might not be the best idea as you need to sustain value to survive the crisis. But you must also stay flexible and creative to support customers in these times. In this session we will share some do’s and don’ts  to help you applying the right price strategy for fashion goods and apparel.

WEBINAR #6 | PRICE CALCULATION IN TIMES OF CRISIS FOR DESIGN PRODUCTS

With Cathy Becq (PAST TO FUTURE) : Strategic facilitator and business coach;
Justin Lalieux : Industrial Designer and business coach;
Peggy Acke (Mad, Home of Creators): Business Advisor.

With shops being closed for over 6 weeks, you might be thinking of giving huge discounts to get rid of your stock. This might not be the best idea as you need to sustain value to survive the crisis. But you must also stay flexible and creative to support customers in these times. In this session we will share some do’s and don’ts  to help you applying the right price strategy for design products & furniture.

WEBINAR #7 | LE BMC POST COVID

Avec
Nadine Minampala  (START Création) - Business coach
Eve Vaucheret (Porcepolis) Porcelain Artist
Peggy Acke (MAD - Home of Creators) - Business Advisor

La crise du COVID19 nous place devant un défi majeur et les entreprises remettent en question leur modèle économique. Continuez d'innover. Exploitez au mieux votre entreprise en utilisant le BMC, un outil stratégique précieux qui vous aide à vous concentrer sur les aspects importantes et vous permet de découvrir les opportunités qui se présentent.

With
Edouard Vermeulen (NATAN) : Creative Director
Muriel Piaser (PRECIOUS ROOM) : Global Fashion & Business Developper
Michelle Bogaert (ICON): Owner Icon Store
Elke Timmerman (Mad, Home of Creators): Director Mad Lab +

What will Fashion Retail look like on the other side of COVID 19?
The answer is that nobody really knows and the only thing we know for sure is that it’s bound to be different.
Changing customer expectations, reimagining shopper experiences, digital fashionweeks, rethinking the seasons and the collections…, a lot of food for discussion for our last webinar of the season.

WEBINAR #9 | Let’s Talk About Cultural Appropriation in Fashion

With
Siré Kaba (Erratum Fashion - Founder & designer)
Paris Malungu (Snobe – Co-Founder & designer)
Tom De Poortere (Essentiel Antwerp – Art Director)
Peggy Acke (MAD, Home Of Creators – Business Advisor)

In this day & age where inclusivity should be the norm, we need to have a proper conversation on this highly relevant but very complicated topic. There is a lack of clarity on what is and what isn’t cultural appropriation.

Fashion draws its influences and inspiration from literally everywhere, but where is the line between cultural influence and cultural appropriation?

And what about the business of culture?

WEBINAR #10 | Developing a Business Idea

With
Harold Grondel (Solvay Business School) Business developper
Justin Lalieux : (Designer X)  Industrial Designer and business coach
Peggy Acke (MAD, Home of Creators) Business Advisor

You may have the best product idea and/or development plan, this doesn’t mean you have a business. In this first webinar, we will emphasize the key topics an entrepreneur needs to tackle to go from a user experience to a customer delight and thus business success : product market fit, financing, go to market, business model and pricing strategies, proof of business/validation and above all, having a plan. Using these topics anyone should have a clear map of where he's at and what he needs to achieve / needs help with in order to grow and succeed.


Picture @Alexandra Bertels