Showcase your brand at Untitled showroom during Paris Fashion Week this March!

MAD Brussels

MAD Brussels is offering the opportunity to 3 Brussels-based fashion brands to join the Untitled showroom during Paris Fashion Week (Women's A/W 2025-2026) in March 2025. This initiative aims to enhance the brands' visibility among buyers while providing guidance and valuable connections with experienced agents to drive sales.

WHAT'S INCLUDED?

Prime showroom location: showcase your collection in a showroom located in the heart of Le Marais during Paris Fashion Week.
Global buyer network: gain access to a worldwide network of buyers, including major department stores, independent multi-brand retailers, and digital players active in key international markets.
Expert support: a team of experienced agents will organize B2B appointments and diligently follow up on meetings and commercial leads.
Fully covered participation fee: the standard participation cost of €5,000 will be entirely covered by MAD Brussels.
Virtual platform access: benefit from LeNewBlack, a virtual platform streamlining the buying process—from in-showroom meetings to online assortment selection and order placement. This feature is mandatory, with a fee of €1,000 to be covered by the brand (see 'Participant responsibilities' section below).

TERMS & CONDITIONS

Participation support

MAD Brussels is committed to financially supporting the participation of selected brands in the Untitled showroom during Paris Fashion Week in March 2025.

The showroom Untitled will:

promote the particpating brands & invite buyers to discover the participating brands.
showcase & present the brands' collections to buyers within the showroom.
handle the negotiation of commercial terms.
oversee wholesale orders, including follow-up from placement to payment and delivery.
provide additional assistance as needed, including brand strategy, collection merchandising, communication, and public relations.

Participant responsabilities

Selected participants agree to:

work closely with the showroom team by providing promotional materials and detailed product information.
cover their own travel costs, with mandatory attendance for stand setup and takedown, including unpacking items.
handle the packaging, shipping, and return of their collections.
pay a 15% commission on orders secured through the showroom.
cover the virtual platform fee (LeNewBlack, €1,000 per season).
provide a high-quality scenography to showcase their creations in the allocated space.
submit a written report or participate in a debriefing session after Fashion Week.

selection process

Eligibility requirements

Brands must :

have their headquarters in Brussels, or in the case of individual businesses, be based in Brussels.
be operational for at least one year.
have developed a minimum of two collections (or equivalent).

Selection criteria

Export capability: the brand must have the financial, human, and operational resources to expand internationally.
Distinctive and complete collection: the collection should be well-rounded, unique, and suitable for presentation during Paris Fashion Week, aligning with the showroom's style.
Clear market vision: the brand should have a clear understanding of its target markets.