How Gen Z is influencing the fashion scene

© everythingisjpg_
18:30 — 21:30

The world is changing a lot and so is fashion. Today and tomorrow’s customers are two generations hard to ignore : Millennials & Gen Z. They are the first generations growing up in the digital age, with Gen Z’ers being the first true digital natives. Though there’s a huge differences between the 2 generations, they have for sure disrupted  and changed the way we perceive beauty and how we define fashion.

MAD loves giving a platform to young talent and would like to know what drives this generation. How do they perceive fashion and how do they stand out? What do they find important ? And do they walk their talk ? With so many online opinions flying around, it is time to host a conference on how a generation is taking over and how they are influencing the fashion scene. 

During the talk three generations will discuss aesthetic mutations, from crocs and low-rise jeans to the return of the crop top. Generation Z is disrupting fashion, from self-expression and plural identities to cultural reappropriation in the era of the metaverse. Join us.



Anne-Françoise Moyson — Fashion Journalist at Le Vif Weekend & Knack Weekend and moderator of the talk

​Aurélie DefezArtist and designer
Aurélie Defez is an artist and designer whose practice is situated between design and research. After a bachelor's degree at the Design Academy Eindhoven, she pursued a master's programme at the École de Recherche Graphique in Brussels. Through her work, she seeks to expose societal issues related to design through the shaping of manifest objects. She is particularly interested in questions concerning the relationship between aesthetics, economics and social issues. By establishing a visual and material language, she wishes to engage in a critical, sometimes ironic, even sarcastic statement on the place and role of designers today. She hopes that these questions will also resonate with others.

Leonneke Derksen — Creative director of LĒO
With her Belgium-based brand LĒO, established in 2016, Leonneke Derksen creates clothing exclusively produced in Europe. Gaduate of the Royal Academy of Fine arts Antwerp, she created LĒO in Paris, while gaining experience at fashion houses like Balenciaga and Carven. Moving to the center of Europe(Brussels, Belgium) was a natural outcome of the need to fully dedicate herself to the brand and focus on the quality of the product.

Zehra Aydin founder The Zed
With her brand The Zed, Zehra Aydin (°1991 — Liège) creates clothing and accessories with macramé, pearls, chains and other materials. She has a background in dance and studied for two years as a fashion designer and pattern maker. Since then, she has worked as a stylist and artistic director for several music videos and photo-shooting projects. Zehra Aydin draws inspiration from her imagination, the world around her, her childhood, music, fashion and nature.

Heily Zee Influencer and content creator
Alizée Roland aka Heily Zee studied Fashion Design at the Haute Ecole Francisco Ferrer in Brussels in 2016. Her experiences taught her about production, sewing techniques, embroidery and trend research. Passionate about fashion and beauty topics, she created her Youtube channel in 2017 and publishes fashion related content, beauty tutorials or FAQ sessions.

Philippe Pourhashemi Fashion coach, journalist & stylist
A fashion coach, journalist and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris before moving to Scotland to study Foreign Languages. In 2005, he graduated with a PhD in Cultural Studies, looking at young graduates starting their working lives abroad. He has worked as a creative coach for Wallonie-Bruxelles Design/Mode in Brussels and currently advises young designers supported by MAD in Brussels, as well as independent brands. He also writes and styles features for Fucking Young, Contributor, Nu Icons, The Impression and Cap74024. He has sat on several international juries, from the Austrian Fashion Association in Vienna to the Atelier Chardon Savard in Paris, La Cambre Mode[s] in Brussels and the IED Fashioners of the World in Barcelona.



  • Thursday 20 October 2022
  • Doors 18:30 - Start: 19:00 - Dj set & drinks: 20:30 - End : 21:30
  • Free entry
  • Language: French (Q&A in English, French and Dutch)
  • Address: MAD, Home of Creators (Place du Nouveau Marché aux Grains 10 - Nieuwe Graanmarkt 10, 1000 Brussels)
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