Info session : MAD Parcours 2025

MAD Brussels is organizing an info session for Brussels-based designers and venues interested in hosting them for the second edition of the MAD Parcours, taking place from November 12 to 15, 2025.

We invite you to join us on Tuesday, March 18, at 3:00 PM at MAD Brussels for an info session where we will present the practical details of the second edition of our fashion & design parcours. This is the perfect opportunity to discover the results of our previous edition, learn more about the highlights of the upcoming edition, and ask all your questions.

Are you a designer looking for a space to showcase your creations? Or do you have a venue and want to host a designer for the MAD Parcours? Be sure to sign up and get all the information you need to be part of our next edition!

ABOUT MAD PARCOURS

From November 12 to 15, 2025, MAD Brussels will organize the MAD Parcours - Downtown Edition, an event entirely dedicated to showcasing Brussels talent by creating synergies between designers, multi-brand stores, and retailers who want to open their doors to local designers. By fostering collaboration and encouraging young talent to establish themselves in commercial spaces, MAD Parcours helps enhance the city center and boost sales in the period leading up to the holiday season.

To give our participants maximum visibility, an interactive route will be designed, available both digitally and on a printed map, featuring all participating creative locations. Each partner store will receive a QR code, allowing visitors to easily access information about the venues and the designers present.

MAD Parcours will primarily focus on the Dansaert district and the Sainte-Catherine Square, with expansions towards the Brussels Stock Exchange, de Brouckère, and the Royal Saint-Hubert Galleries. The northern part of the zone will extend up to rue du Vautour.

VENUES ELIGIBLE FOR MAD PARCOURS

The following venues are eligible:

FASHION — Studios & boutiques (multi-brand or mono-brand) specializing in jewelry, leather goods, footwear, accessories, and ready-to-wear.

DESIGN — Furniture design studios, boutiques, and galleries for collectible items.

POP-UPS — Design and fashion pop-ups, as well as other locations wishing to support and showcase Brussels-based designers and brands in these sectors.

OTHERS — Boutiques, shops, restaurants, and hotels can also participate, as they can host a sales space, scenography, or installation specially designed for the occasion by talented creatives.

Key criterion: The venues must be located within the MAD Parcours area and must showcase work by local fashion or design creatives to be eligible for participation.

DESIGNERS ELIGIBLE FOR MAD PARCOURS

MAD Parcours is aimed at designers based in Brussels who want to showcase and sell their collections, either in their own locations or at partner venues within the event's designated zone. To be eligible, you must be based in Brussels and active in the fashion, design, or decor sectors.

The target group includes:

FASHION — Designers of ready-to-wear (including made-to-measure), accessories, leather goods, jewelry, footwear, and children's fashion.

DESIGN — Furniture designers and creators of design objects or collectible pieces.

SET DESIGN — Scenographers and designers specializing in creating window displays and staging commercial spaces, eager to design custom layouts for participating locations.

SCHEDULE, DATES & TIMES

• Info Session

​Date: Tuesday, March 18, 2025, at 3:00 PM or 7:00 PM
Location: MAD Brussels, 10 Place du Nouveau Marché aux Grains

• Speed Dating Between Host Venues and Designers/Creators

​Date: Tuesday, April 22, 2025, from 3:00 PM to 6:00 PM
Location: MAD Brussels, 10 Place du Nouveau Marché aux Grains

• Info Session

​Date: Tuesday, October 15, 2025, at 3:00 PM and 7:00 PM
Location: MAD Brussels, 10 Place du Nouveau Marché aux Grains

• MAD Parcours Downtown Edition

​Dates: November 12, 13, 14, 15, 2025
Location: Extended area covering Dansaert - Sainte-Catherine – Brouckère - Royal Saint-Hubert Galleries.

QUESTIONS?

Do you have a question or would you like more information? Feel free to contact Clara Goblet: clara.goblet@mad.brussels