MAD Brussels – the center of fashion and design – focuses on contemporary design and looked for an international designer who embodies the essence of the Art Nouveau movement today. Someone who is not afraid to experiment with different disciplines: from design to furniture making, from painting to the total interior.
Spanish designer Jaime Hayon (°1974), sometimes referred to as the contemporary Antoni Gaudi, embodies all of these aspects: from mysterious ceramic creatures and finely crafted objects to colourful interiors and intriguing paintings. Working the boundaries between art, decoration and design, Hayon's creations are not only full of optimism, but also show the hand of a true craftsman.
After founding Hayon Studio in 2001, he established a wide client base encompassing different functions and media, including furniture and household objects for B.D. Barcelona (ES), Cassina (IT), Fritz Hansen (DK), &Tradition (DK), Paola C. (IT) and Magis (IT); ceramic objects for Bosa (IT) and Lladro (ES); crystal creations for Baccarat (FR) and rugs for Nanimarquina (ES).
Not only does he work for international furniture companies, Jaime Hayon also worked on total projects such as the Pompidou Café in Paris and The Standard Hotel in Bangkok. In recent years he focused on a more artistic course, working together with galleries as Kreo in Paris and treading new paths like painting and drawing.
After exhibitions at the Groninger Museum in the Netherlands, the Holon Design Museum in Tel Aviv and a major exhibition at the Centre del Carme in Valencia in 2022, his oeuvre will be on show for the first time in Brussels. The exhibition at MAD Brussels focusses on the diversity of his oeuvre, the innovative craftmanship he brings to the industry and the colourful aspects of his artistic approach.
The exhibition is part of the Brussels' Art Nouveau year, the Spanish presidency of the European Union and Design September. The exhibition is produced with support of the Spanish Embassy in Brussels and the AECID (Agencia Española de Cooperación Internacional al Desarrollo).
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