Why is brand identity important?

How important is a strong brand identity today? And how to define this identity for your fashion or design brand? A brand identity does not just involve a logo but goes much further. It encompasses the entire experience of your product, from social media to showcase design, from image to sound, smell and reception. What makes your brand unique?

ABOUT Bruce Vansteenwinkel

Raised in an environment of unapologetic openness, Bruce Vansteenwinkel knows good design isn’t just about aesthetics—it’s about radical inclusiveness. With everything he creates, Bruce intends to reach and affect people of all identities and inclinations. 

After learning the ropes at Base New York and honing his craft as a freelancer — at multiple agencies in Belgium such as Stoëmp Studio and later for tech titan Apple — he now strengthens the Base Brussels team. Next to that he also teaches Graphic Design in the Visual Design programme at LUCA School of Arts in Ghent.

His practice now mainly focusses on strategic identity creation and development working with a multidisciplinary approach using motion, print and digital tools. Recent commissions include identities and creative direction for La Monnaie, Apple, ZARA x KASSL Editions, Ace & Tate, Fondation Cartier, Ace & Tate, ...

PRACTICAL INFORMATION

Thursday 23 March 2023

• 09:30 — Reception

• 10:00 — Start of the seminar

• 11:30 — Q&A

• 12:00 — End

Address:  Place du Nouveau Marché aux Grains 10, 1000 Brussels

Language: English