Apply for the presentation of IN OUR NAME BELGIUM at Copenhagen Fashion Week!

In Our Name - Belgium

© Victor Jones

MAD Brussels, Wallonie-Bruxelles Design Mode and Flanders DC are organising a collective event for Belgian fashion designers during the Fashion Week taking place from August 5th to 9th, 2024, in Copenhagen.

Under the common label IN OUR NAME BELGIUM, MAD Brussels, Wallonie-Bruxelles Design Mode and Flanders DC are organising a collective event during Copenhagen Fashion Week. The aim of this event is to provide a platform for emerging and established Belgian fashion creators by offering them the opportunity to showcase their collections during Copenhagen Fashion Week S/S25. The event, with a collection presentation, will allow selected designers to establish and strengthen connections with industry professionals, media, and international buyers.



Participating in this initiative offers you the opportunity to showcase your brand and collections in an ideal setting within important markets.



Three to five fashion brands (menswear, womenswear and accessories) selected through a call for application- this new initiative will focus on promoting Belgian brands under the branding 'In Our Name - Belgium'.

Eligibility criteria 

  • Have the company headquarters in Belgium, or being based in Belgium in the case of an individual

  • The company must have operated for minimum 1,5 years

  • Have a minimum of two collections (or equivalent)

Selection criteria

From the applications submitted, a panel of fashion industry professionals will select up to 5 brands based on criteria as follows:

  • Have the capacity (financial, human, operational) for exportation
  • Have a distinctive and complete collection to showcase during Copenhagen FW

  • Have high creative, original and bold collections

  • Demonstrate a commitment to environmental and social sustainability practices.

  • Have a clear vision of target markets

Registration deadline 

Apply here before Wednesday, April 24, 2024 (23:59).



The partners will take charge of:

  • Coordinating the event with a local PR agency

  • Co-organising the visibility event

  • Introducing the brands to various fashion professionals during the event

  • Promoting the brands and creating awareness around them before and during the event

  • And more...

By completing the application form, selected participants commit to:

  • Collaborating with the organising team by providing promotional materials, information on the brand, and the products, etc.

  • Support their own travel expenses

  • Providing written feedback or attending a feedback session after the FW

The presentation will be meticulously organised and financially supported by MAD Brussels, Flanders DC, and WBDM.

We expect an active participation from all selected participants in the preparation process and require their physical presence during the event at the fashion week. This ensures maximum exposure and engagement for your brand within the industry.



Any question about this open call ? Please, contact Baïlo Staumont -