Register for the MAD Parcours - downtown edition!

MAD Brussels

From November 14th to 16th, 2024, MAD Brussels will showcase the creative essence of Brussels by organizing the Downtown edition of the MAD Parcours. 

Through this design and fashion walk, MAD Brussels encourages a symbiotic connection between creators, multi-brand stores, shops offering Brussels-based brands, and any other establishments willing to open their doors to Brussels designers and brands to occupy their spaces during the MAD Parcours. This initiative also aims to foster collaboration between young creators and established businesses, thereby stimulating sales in local shops.

The walk will be made available to the public via an interactive map listing creative addresses in the city centre. Participants will have the opportunity to be listed on the map and benefit from the emulation and mutual influence of each other.

Are you a creator eager to showcase your work and capitalize on the exposure of this event? Or perhaps you own a downtown venue curating Brussels-based designers and seek to ramp up sales leading into the holiday season? Join this downtown edition of MAD Parcours !


What does this event offer ?

Showcasing local designers from the fashion & design field

Boosting sales in local shops in the run-up to Christmas

Attracting the public to downtown to revive the desire to go to the city centre

Livening up the Downtown district a weekend

Encouraging collaboration with multi-brand/stores/offices of the neighborhood and young designers

Revealing locations that will be hosting exclusive pop-ups, activities or collective exhibitions, and open the doors of workshops or collector's private flats to the general public.


Selection criteria 

Profiles eligible for participation must be based within the downtown area, spanning from the Dansaert and Sainte Catherine neighborhoods to Quai aux Foins. The MAD Parcours extends its reach to include Bourse, De Brouckère, and the Galeries Royales. The northern boundary of the zone extends to Rue du Vautour.

The eligible addresses are as follows:

FASHION — Workshops & Boutiques (multi or mono brands) for jewellery, leather goods, shoes, accessories and ready-to-wear.

DESIGN —  Furniture design workshops and boutiques, collectible design galleries.

POP-UPS —  Design/fashion pop-ups in any other venue wishing to take part and showcase Brussels designers and brands in these sectors.

OTHER LOCATIONS — Shops, restaurants, hotels, etc. are not excluded from this initiative, as they will be able to host scenographies and installations specially designed for the occasion by creative artists based in Brussels.

These different locations must display local fashion or design designers in order to be included in the parcours.


Selection procedure

1. Register an account on Mapstr and ensure your location information is up to date.

2. Fill the form with :

  • the name of the location associated with your registration on the app 
  • the name of the Brussels brand/designer you intend to highlight for the MAD Parcours

 Registration closes on 27 September 2024 (23:59)

3. If your profile aligns with our criteria, the MAD team will contact you to confirm your participation.


Pratical info 

Dates & schedule 

  • Meeting with participants to finalise practical details

Date: Tuesday 15 October 2024, at 3pm or 7pm
Venue: MAD Brussels

  • Deadline to submit the application for the MAD Parcours 

Date:  Tuesday 27 September 2024, 

  • MAD Parcours edition Downtown

Dates: 14, 15 & 16 November 2024
Venue : Downtown Brussels

Price: Participation is entirely free of charge. 


Any questions ? Please contact