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MAD - Home of Creators, Flanders DC and United Fashion are joining forces and invite you to participate in the international designer showroom and sustainability workshops, taking place on June 3 till 5.
With this initiative the project partners are aiming to promote innovative fashion brands to a selection of international as well as to Benelux buyers.

We are looking for innovative fashion and accessories brands with a strong brand and collection identity. The designers are required to have a minimum of two years existence and to show FW2021 collections. Presenting some pieces for the SS21 collections is an asset.
Searching for business models that have the potential to transform the fashion industry, we invite you to explain how your brand is subscribed in a sustainable transition (Local production, eco-responsible materials, …). 

Concept ?
The participating organizations invite a selection of national and international buyers from known multi-brand boutiques, e-commerce platforms and multidepartment stores, with a special focus on the Benelux market (but not only). Our commercial agents will be engaged to assure that minimum 15 qualitative buyers, matching the DNA of the designers, attend the showroom.
The buyers are requested to screen the designers beforehand and to list 8 brands they would like to meet during the showroom. Scheduled appointments between buyers and designers will be set up.
This action is organized with the support of HUB Brussels and United Fashion, carried out by 7 organizations active in the fashion sector all over Europe and supported by the Creative Europe program of the EU.

Particpation criteria ?

Eligibility criteria

  • Have your headquarters in the Brussels-Capital Region 
  • Ready-to-wear and accessories collection to showcase abroad: Men/women
  • 2 years of brand existence
  • Minimum of 3 sales points (Physique stores, e-commerce, …)
  • Innovative DNA
  • Strong and consistent communication
  • Distribution brand vision + strategic export plan (Clear vision on potential markets, …)

Selection criteria

  • Relevance to the fashion industry - brand & collection identity
  • Quality of the project and presentation
  • Product quality
  • Professional approach

June 3
Set up showroom
Meet & greet designers

June 4
Showroom B2B
Scheduled appointments with buyers (All day)
​Network Cocktail with designers, press and buyers
Dismantling showroom

June 5

14 February: Launch call
21 March: Call closes
Early April: Private announcement of finalists


Fill in the form below and submit your portfolio (via Wetransfer) to  :

Your application should be sent by 21 March 2020 at the latest.

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