International actions

MAD contributes to providing access to the global market by participating in the most important European fashion and design events. 

With the BELGIUM IS DESIGN project, an initiative of 3 institutions, Flanders DC, WBDM and MAD, Belgian design is promoted around the world. This joined-up approach has been active since 2011, stimulating and developing initiatives to showcase Belgium’s designers, manufacturers and producers on foreign markets.

Belgium is Design' strategy takes shape through recurring presences at key events, such as the Milan Design Week or the Maison&Objet fair in Paris. It is enriched by occasional participations in other events that allow the designers to approach new markets or that give promising opportunities for the international development of Belgian companies.

 Our international business actions are developed in collaboration and with the support of HUB.Brussels.