Info session - MAD Parcours 2026

HOMMAGE(S), window curated by Jean-François Declerq © Benjamin Baltus

24.03.26

Date & time:
Tuesday, March 24th 2026 at 3:00pm or 7:00pm

Location:
MAD Brussels, 10 Place du Nouveau Marché aux Grains

Language:
English or French, depending on the audience.

On Tuesday, March 24, 2026, MAD Brussels will host two information sessions for Brussels-based creators and for venues interested in collaborating as part of the third edition of the MAD Parcours, which will take place from November 12 to 14, 2026.

Join us at 3:00 PM or 7:00 PM at MAD Brussels for a presentation covering the practical and organizational aspects of this new edition of the Brussels fashion and design parcours. The session will review the outcomes and feedback from the previous edition, share key insights with both returning and new participants, and outline the participation process as well as the main milestones of the upcoming edition.

Are you a creator looking for a space to showcase and sell your collections ahead of the holiday season? Do you manage a venue and want to host a designer as part of the MAD Parcours? Register for this information session to get all the essential details for participating in the next edition.

ABOUT MAD PARCOURS

From November 12 to 14, 2026, MAD Brussels will host the MAD Parcours, a fashion and design creative stroll in the heart of the city, highlighting Brussels’ creative spirit and fostering collaboration between creators, multi-brand boutiques, and venues ready to open their doors to local talent. By encouraging partnerships and supporting young designers in commercial and exhibition spaces, the MAD Parcours helps energize the city center while boosting sales ahead of the holiday season.

To maximize participants’ visibility, an interactive parcours will be available as both a digital and printed map, listing all participating creative spaces along with the names of the featured creators. Each partner venue will feature a QR codegiving visitors easy access to information about the venue and the designers on display.

The MAD Parcours will take place across a zone covering the Dansaert and Sainte-Catherine districts, extending to la Bourse and De Brouckère.

VENUES ELIGIBLE FOR MAD PARCOURS

The following venues are eligible:

FASHION — Workshops & boutiques (mono- or multi-brand) featuring jewelry, leather goods, shoes, accessories, and ready-to-wear collections.

DESIGN — Furniture design studios, boutiques & galleries for collectible items.

POP-UPS — Temporary fashion and design spaces in any type of venue willing to participate and showcase Brussels-based creatives and brands in these sectors.

OTHERS — Art galleries, cafés, hotels, and other shops can also take part, provided they can host a sales or exhibition space, or accommodate set design and installations specially created for the event by participating Brussels-based creatives.

Main criterion: Venues must be located within the MAD Parcours zone and host local creators working in fashion or design.

DESIGNERS ELIGIBLE FOR MAD PARCOURS

MAD Parcours is open to Brussels-based creators wishing to showcase or sell their collections, either in their own workshops or in partner venues within the designated event zone.

FASHION — Designers of ready-to-wear (including made-to-measure), accessories, leather goods, jewelry, footwear, and children's fashion.

DESIGN — Furniture designers, ceramists, and creators of design objects or collectible design pieces.

SET DESIGN — Set designers and designers specializing in window displays or the layout of commercial or exhibition spaces, looking to create custom scenographies for participating venues.