As part of the third edition of MAD Parcours, taking place from 12 to 14 November 2026, MAD Brussels is organizing a speed dating session to connect Brussels-based designers with downtown spaces, fostering collaborations for the event.
During this session, designers will have the opportunity to discover multi-brand boutiques, retailers supporting local labels, and other spaces open to collaboration within the MAD Parcours. This initiative aims to create synergies between local designers and established businesses, while supporting local activity in the city center.
Are you a Brussels-based designer looking for a space to showcase your work? Or do you own a space in the heart of the city and wish to host a designer for the event? Register for our speed dating on Tuesday, 12 May 2026, from 3:00 PM at MAD Brussels to find your ideal creative match.
Registration through this form does not guarantee participation in the speed dating session. Selection will be based on the compatibility of creative styles between designers and spaces, as well as the commercial readiness of participants for this type of event. This is not a reflection on the quality of designers’ work, but a way to ensure balanced and mutually beneficial collaborations for everyone involved in the MAD Parcours.
ABOUT MAD PARCOURS
From 12 to 14 November 2026, MAD Brussels presents MAD Parcours, an event celebrating Brussels’ creativity while highlighting local businesses. By connecting designers, shops, galleries, and hospitality venues, MAD Parcours provides a platform to showcase local creations, boost sales, and attract a wide audience to the city center during the holiday season.
Every designer and venue benefits from collective visibility through an interactive digital map featuring all participants. Visitors can easily access the map via a QR code available in each shop, and this year a printed version will also be available. Designers and brands are highlighted on both formats, providing maximum exposure to a targeted audience curious about new trends.
The MAD Parcours will focus mainly on the Dansaert district and Place Sainte-Catherine, with extensions toward Bourse de Bruxelles and De Brouckère, creating a creative circuit that energizes the city center and fosters encounters between designers, businesses, and visitors.
ELIGIBLE VENUES
Eligible locations include:
FASHION — Workshops and boutiques (multi- or single-brand) for jewelry, leather goods, shoes, accessories, and ready-to-wear.
DESIGN — Furniture design workshops and boutiques, as well as collectible design galleries.
POP-UPS — Temporary fashion and design spaces in any type of venue willing to showcase Brussels-based designers and brands.
OTHER SPACES — Art galleries, cafés, hotels, and other businesses can also participate, provided they can host a sales, exhibition, or custom installation space created by designers specifically for the event.
Main criteria: Participating spaces must be within the MAD Parcours area and host local designers from fashion, design, or set design sectors.
ELIGIBLE DESIGNERS
MAD Parcours is open to Brussels-based designers wishing to exhibit or sell their collections, either in their own workshops or partner venues within the designated area. Eligible profiles include:
FASHION — Designers of ready-to-wear (including bespoke), accessories, leather goods, jewelry, shoes, and children’s fashion.
DESIGN — Furniture designers, ceramists, and creators of design objects or collectible pieces.
SET DESIGN — Set designers specializing in window displays or spatial arrangements for commercial or exhibition spaces, looking to create custom scenographies for participating venues.
AGENDA
Application deadline: Sunday, 26 April 2026 (11:59 PM)
Designers must submit a visual portfolio during registration, while venue representatives provide details about their space.
Sharing registered designers with venues: Monday, 27 April 2026
The list of registered designers will be emailed to venue representatives, who can express interest in specific profiles by Friday, 1 May 2026.
Pre-matching by MAD: Monday, 27 April – Tuesday, 5 May 2026
To ensure relevant pairings, MAD will conduct pre-matching between registered designers and venues. Final participation will depend on the compatibility of creative styles and objectives, ensuring harmonious and well-suited connections for everyone.
Speed dating schedule announced: Tuesday, 5 May 2026
Participants will receive their confirmed time slots and a list of the people they will meet in advance.
Speed dating: Tuesday, 12 May 2026, 3:00 – 6:00 PM @MAD Brussels – 10 Pl. du Nouveau Marché aux Grains, 1000 Brussels / 10 Nieuwe Graanmarkt, 1000 Brussels
Meet & Connect! Each registered designer and venue will have the chance to meet in 15-minute sessions, with a curated selection of profiles chosen by the MAD team based on their interests and needs.
