To ensure the success of a brand or project, MAD gives designers the key to unleash their creativity and commercial potential.
The business unit relies on the entire fashion and design ecosystem in order to provide brands with the best expertise and facilities according to their needs. Our network is both public and private. It is made up of (inter)national actors and service providers in many fields (ecodesign, digital, commercial, marketing, financing etc).
We help creators and entrepreneurs to define a sustainable business model in the early stages of their activity, offering solutions in financing, product development, manufacturing, sales as well as digital awareness and future branding.
MAD contributes to providing access to the global market by participating in the most important European fashion and design events.
With the BELGIUM IS DESIGN project, an initiative of 3 institutions, Flanders DC, WBDM and MAD, Belgian design is promoted around the world. This joined-up approach has been active since 2011, stimulating and developing initiatives to showcase Belgium’s designers, manufacturers and producers on foreign markets.
Belgium is Design' strategy takes shape through recurring presences at key events, such as the Milan Design Week or the Maison&Objet fair in Paris. It is enriched by occasional participations in other events that allow the designers to approach new markets or that give promising opportunities for the international development of Belgian companies.
Our international business actions are developed in collaboration and with the support of HUB.Brussels.