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To ensure the success of a brand or project, MAD gives designers the key to unleash their creativity and commercial potential.

The business unit relies on the entire fashion and design ecosystem in order to provide brands with the best expertise and facilities according to their needs. Our network is both public and private. It is made up of (inter)national actors and service providers in many fields (ecodesign, digital, commercial, marketing, financing etc).

We help creators and entrepreneurs to define a sustainable business model in the early stages of their activity, offering solutions in financing, product development, manufacturing, sales as well as digital awareness and future branding.


MAD FLY is an individual coaching programme for young entrepreneurs who want to develop their business. As your business takes shape and goes through different stages, important strategic decisions will need to be made. These decisions are often complex and it is sometimes important to get external advice and support. A good mentor can be invaluable to entrepreneurs, giving them advice and new ideas. 

At MAD we have a valuable team of highly qualified experts, each with their own area of expertise and a wide range of professional backgrounds.

This one-to-one coaching programme covers a period of one year.

We believe in the power of collaboration and will hold a pre-assessment meeting with the experts and mentees. The purpose of this meeting is to identify areas of development needs and establish business objectives for the mentoring programme, as well as to review and evaluate all business strategy materials and define the MAD FLY coaching roadmap.
The MAD FLY coaching path is supervised by the MAD BUSINESS team.

This programme will be aimed at 6 Brussels companies from the fashion or design sector. With our team of experts, you will be able to implement an international business development strategy (brand and product positioning, production, distribution strategy, pricing, internationalisation, image and communication, collaborations, etc.)

MAD Fly 2020
MAD Fly 2020
MAD Fly 2020
MAD Fly 2020