To ensure the success of a brand or project, MAD gives designers the key to unleash their creativity and commercial potential.
The business unit relies on the entire fashion and design ecosystem in order to provide brands with the best expertise and facilities according to their needs. Our network is both public and private. It is made up of (inter)national actors and service providers in many fields (ecodesign, digital, commercial, marketing, financing etc).
We help creators and entrepreneurs to define a sustainable business model in the early stages of their activity, offering solutions in financing, product development, manufacturing, sales as well as digital awareness and future branding.
MAD FLY is an individual coaching programme for young entrepreneurs who want to develop their business. As your business takes shape and goes through different stages, important strategic decisions will need to be made. These decisions are often complex and it is sometimes important to get external advice and support. A good mentor can be invaluable to entrepreneurs, giving them advice and new ideas.
At MAD we have a valuable team of highly qualified experts, each with their own area of expertise and a wide range of professional backgrounds.
This one-to-one coaching programme covers a period of one year.
We believe in the power of collaboration and will hold a pre-assessment meeting with the experts and mentees. The purpose of this meeting is to identify areas of development needs and establish business objectives for the mentoring programme, as well as to review and evaluate all business strategy materials and define the MAD FLY coaching roadmap.
The MAD FLY coaching path is supervised by the MAD BUSINESS team.
This programme will be aimed at 6 Brussels companies from the fashion or design sector. With our team of experts, you will be able to implement an international business development strategy (brand and product positioning, production, distribution strategy, pricing, internationalisation, image and communication, collaborations, etc.)
Clio Goldbrenner — Founder of the brand Clio Goldbrenner and Labo Clio.Goldbrenner
Cathy Becq — Startups and entrepreneurs mentor and advisor in art, culture and creative sector for over 20 years
Her multi-layered background has fed her original approach. She's been an entrepreneur, a CFO, a board member. She applies techniques from the entrepreneurship (Empathy Map, Value Proposition Design and Business Model Generation canvases,…), business, life coaching. Her approach is based on trends watching for the companies that she mentors, with the aim to enlarge their vision on strategic challenges. She is helping any business that wants to rethink its strategy and organization, by giving them the right business support in order to be better equipped to build a strong and sustainable future.
Filip Bullens (Cojak.be) — Communication coach, Art Director & Brand Activist
Filip is a dedicated communication expert with more than 20 years of field experience. Filip helps his clients to unlock their full brand potential and make them prosperous.
It’s his goal to install the very best brand strategy and provide an outstanding, meaningful marketing plan that goes way beyond the necessary (digital) marketing tactics.
Pieterjan Van Biesen — Head of Marketing at Natan & Professor Digital Marketing & Branding at Antwerp Management School
Pieterjan Van Biesen is active in Belgium, France & The Netherlands in domain of Fashion and Luxury. He has more than 10 years of experience of brand- and relationship building expertise and a strong network of journalists, stylists, artists and opinion formers.
He is Head of Marketing at Natan and Professor Digital Marketing & Branding at Antwerp Management School. He conducted research for Solvay Business School. His lectures “Codes of Luxury” and “We are all children of Jules Verne.” can be given to inspire or challenge in-house marketing teams or business partners."