© Alexandra Bertels

United Fashion

About United Fashion

United Fashion was a 4-year European exchange project initiated by MAD Brussels. The project was a collaboration between 7 partners from 6 different countries to promote entrepreneurial creativity and innovation to increase business opportunities for European fashion designers.

With United Fashion, MAD connected the fashion forces across Europe through a series of international networking events and transdisciplinary training workshops. More than 150 fashion designers, entrepreneurs and professionals joined the platform to exchange insights and best practices. United Fashion's vision was to create a stronger fashion sector in Europe by giving independent labels and designers the tools and skills to develop their businesses in a globalised world. 

United Fashion was supported by the Creative Europe programme of the European Union.



  • 1 project
  • for 4 years
  • with 10 major fashion events
  •  including 150+ European fashion designers and entrepreneurs
  • organised by 7 Euro­pean fash­ion sup­port asso­ci­a­tions
  • with the support of 18 associate partners associations
  • with the guidance of 60+ experts



— 14 & 15 November 2017 
European Fashion Summit in Brussels organised by MAD Brussels. Presentation of the Creative Europe Cooperation Project United Fashion. More than thirty national and regional European fashion organisations, incubators and professionals come together to exchange knowledge and best practices in the European fashion sector. 

— 16 November 2017
Fashion Talks at Antwerp organised by Flanders DC

— 3 to 7 July 2018
Berlin Fashion week organised by Fashion Council Germany 

— 23 to 27 October 2018
Riga Fashion Week organised by Baltic Fashion Federation

— 15 to 17 January 2019
Berlin Fashion Week organised by Fashion Council Germany

— 29 March to 1 April 2019
Fashion Weekend Skopje organised by by FWSK 

— 12 to 15 September 2019
Maisons de Mode Lille organised by Maisons de Mode

— 19 to 22 November 2019
FashionTech Works organised by Flanders DC

— 5 to 7 March 2020
Lisboa Fashion Week organised by ModaLisboa

— October 2020
Digital edition of Riga Fashion Week organised by Baltic Fashion Federation

—  June 2021
Digital showroom organised by MAD Brussels

— 1 April to 6 June 2021
United Fashion Festival, the closing festival & exhibition of the United Fashion program





Riga Fashion Week 2018
Fashion Weekend Skopje 2019
European Fashion Summit 2017 in Brussels organised by MAD Brussels