Generous Nature

The Belgian regional organisations for the promotion of design, MAD, Flanders DC and WBDM, have been working together since 2007 to promote Belgian design under the BELGIUM IS DESIGN label. At Milan Design Week 2019, they will be present once again with an exhibition at FuoriSalone: Generous Nature.

Generous Nature is a unique opportunity to show how the creative and production sector in Belgium is committed to the Milan event not only for the promotion of innovative products or for creating synergies between designers and business, but also and above all to take a strong stance towards preservation of the ecosystem and sustainable development.

The exhibition will highlight a basic issue: the ability for design and designers to make a major change in industrial production, opting for sustainable systems that go beyond the simple product and that aspire to a wider project that transcends mere environmental awareness and that includes politics, the economy, regulations, behaviour and social and human relations that are the foundation of design culture.

THE DESIGNERS:

Filip Janssens
Philippe Martens
Emma Ribbens, in collaboration with Playground Ideas 
Heleen Sintobin
Roel Vandebeek
Sep Verboom
Alain Gilles with Green Mood
Kitcube (Gilles Lenoble)
Renaud Meunier
Studio Plastique
Alain Berteau with A+Z Design by Genevière Levivier
Louise Charlier - Judicaël Cornu with Hewy (by Scidus)
LeviSarha with Atmosphère & Bois Home
Studio Plastique with Ardennes Toys
Pierre-Emmanuel Vandeputte with Mathy by Bols