"The arrival of lab grown diamonds forces the natural diamond industry to really consider ethics."

Sustainable, ethical and laboratory-grown. Three key words that describe Priyanka Mehta’s fine jewelry brand Nue. With Nue she’s bridging the industrial gap by creating responsible pieces that capture the essence of time, innovation and luxury while championing the talents of women in the industry. 

MAD had a talk with Priyanka, former diamantaire, about Nue and the future of the diamond jewelry industry.