"It's important that the advices I give to the brands are based on a reality in the field."

With more than 20 years of professional experience in fashion, wholesale and retail, a background in digital and a very hands-on approach to the business, Astrid   Lefèvre-Staelens launched, in 2022,  'We love fashion brands' - WLBB - in Antwerp to support the growth of Belgian creatives. Since her debut in 2020 as an entrepreneur, Astrid has successfully supported and accompanied more than ten brand in their commercial development: Collectors Club, Sarah de Saint Hubert, Lien Mertens, NDC, Kaai Bags, Les Vraies Filles, Max et Lola, Kunoka, Ludovic Lunetier, Doriane Van Overeem....

MAD had a talk with Astrid Lefèvre-Staelens.